Archive for December 2009
- 10% of what they hear
- 20% of what they read
- 80% of what they see
I recently read this and love what it says! It just goes to show you how effective we must be in our approach to get new customers and keep them. We need to find a way to engage the audience to first want to even look at what we have created for them and then we need to make sure they will stay interested in it.
Finding the “Wow” factor isn’t always easy but can’t we all agree that we do remember places or things that really captivate our memory. When I design pieces, I always find myself feeling satisfied with the result once my audience goes “Wow” when looking at the work for the first time. If that initial satisfaction isn’t there, I know there is still work to be done on the piece.
Given certain subjects, this can be challenging. This past summer I did a piece for the Iowa Motor Truck Association. Since I have no experience in the trucking field, I had to dig deep to help me find ways to “Wow” this audience. Luck for me, the piece I was creating was an invitation to a Truck Show at the Iowa Speedway. I created the invitation with pictures of the speedway and pictures of cars racing at the speedway. My thought was that if they picked this invitation up and saw race cars, they might want to read more and find out what this event was all about. It worked as IMTA was very happy with the look I created and they had a great turnout for their event!
Here is a picture of the cover of the invite. I took a picture of the front end of a semi and put a reflection of the racetrack in the grill.
So my new site has been up and running with wordpress for about a month now. I have to admit right away, I thought it was going to be a bit more “user friendly” for us non-web developing clients. I am a graphic designer, not a web developer. Although it would appear to many that I would understand both processes, I really don’t. I am starting to think though that I should learn a bit of it so I don’t feel so lost all the time.
Thankfully I have a great person helping me along the way and he does know WordPress better than most. I just hope he is still glad he has me as a client…
It is really bothering me that my site just doesn’t have the feel I want it to have yet. I am a designer who loves color and wants more of it! I love the idea of having very bold colors on top of black backgrounds. Why does that seem so hard to get on my site? I also love different fonts. I personally own more than 10,000 of them and would buy more if I had an open checkbook.. Why can’t I use those fonts I love so much? It just seems so simple to me!
So, please be patient… my site is going to have the look and feel I want real soon. Then the content will be right behind that. And then hopefully, the business will start to boom! Big deams!
I am first a mom and wife above all. I have two beautiful children and as husband who couldn’t be more supportive of my business if I wanted him to. I live in the heart of the great state of Iowa and was born and raised here. I have a creative jean that was handed down to me by my very inspiring Grandma Boyts. If I can live half the life she has, I will be one lucky girl!
About three years ago, I was in the right place at the right time. I met a mother who co-incidentally worked at an office that I always thought would be really enjoyable to work at. I had been home with the kids for the past six years and my youngest was going to be starting kindergarten soon. We were starting to think about me going back to work. But, instead, this new friend of mine did what many other “working” moms do, she told me to not go back to work if I could make it work differently. She was in that joint working parent world and it was a hard one to juggle with a young family. After discussing what I love to do and realizing that she was needing someone to help her in the graphic design area, the rest is history. I became a freelancer. Shortly after, Design 26 was born. Three years later I am finding myself wanting to grow my business and see where it can take me. I love what I do and have a lot of passion for it. I am trying to practice what I preach to my kids, do what you love and do it good! Good things are bound to follow.