People remember:

• 10% of what they hear
• 20% of what they read
  
• 80% of what they see

I recently read this and love what it says!  It just goes to show you how effective we must be in our approach to get new customers and keep them.  We need to find a way to engage the audience to first want to even look at what we have created for them and then we need to make sure they will stay interested in it.

Finding the “Wow” factor isn’t always easy but can’t we all agree that we do remember places or things that really captivate our memory.   When I design pieces, I always find myself feeling satisfied with the result once my audience goes “Wow” when looking at the work for the first time.  If that initial satisfaction isn’t there, I know there is still work to be done on the piece.

Given certain subjects, this can be challenging.  This past summer I did a piece for the Iowa Motor Truck Association.  Since I have no experience in the trucking field, I had to dig deep to help me find ways to “Wow” this audience.  Luck for me, the piece I was creating was an invitation to a Truck Show at the Iowa Speedway.  I created the invitation with pictures of the speedway and pictures of cars racing at the speedway.  My thought was that if they picked this invitation up and saw race cars, they might want to read more and find out what this event was all about.  It worked as IMTA was very happy with the look I created and they had a great turnout for their event!

Here is a picture of the cover of the invite.  I took a picture of the front end of a semi and put a reflection of the racetrack in the grill.