This new world of social media.

Posted in: Graphic Design Blog by Jennifer Slagle on April 27, 2010

Since I have starting blogging, I have also starting to kept a closer eye on my facebook and twitter pages.  I have found that with my analytics page on google, I can see where the bulk of my business has been coming from!  It is kind of a trip some days for me.  I always thought that most of the people reading my blog and viewing my site was coming from either referrals or facbook and twitter.  What I have found though is that my number one place of referrals is coming from Linkedin.  Who would have thought?  I have an account on there but don’t update my status (ever actually until yesterday) and have not really focused on maintaining those contacts like I guess I need to be.

So, yesterday I sent out a ton of requests to people to be a connection with me, recommend my work, or let me join their groups on Linkedin.  Just when I thought that I was in the big world all alone as a freelancer, I now feel like I have a whole group of supporters to rely on and get answers to problems when I get stuck.

What other forms of social media are out there that I haven’t even dipped my toe in yet?  I have heard of yelp and flicr, but haven’t really done much with them.  I guess I have learned my lesson and need to get on that quickly!

If we aren’t friends yet on these different forms of social media that I am connected to, invite me!  I would love to connect with you!

Converting to WordPress

Posted in: Graphic Design Blog, Word Press by Jennifer Slagle on April 26, 2010

I have recently been helping a local business convert their website.  What they had before was just the basics and they were looking for something that was new and fresh.  They were also interested in getting more business from customers locating their business from the web.  Since I had just switched my own site over to a WordPress based site, I offered to help them.  It has turned out to be a great learning experience for me and another door has opened in my array of ways I can assist my customers.

Here is a picture of the site before.

While the site created the feel of warmth, it wasn’t inviting.  It also required the customer to click in order to find any information out regarding the business.  The studio owner was wanting that step taken out for the customer.

The studio owner also felt the menu items were too wordy and just kind of ran across the page – Agreed!

Here is a picture of the site after!

This is the site after we converted it to a WordPress format.

Much warmer and when the customer is on the homepage, it is capturing them and giving them a brief idea of what they have to offer without forcing them to click on the menu.

We still have a little tweaking to finish up on, but we are getting there and have already found quite a strong turnaround with their analytic scores.

Check out the site for yourself.  I would love to have your feedback!

www.studio3pilates.com

Marketing Materials – Pilates for Golf flyer

Posted in: Graphic Design, Graphic Design Blog by Jennifer Slagle on April 1, 2010

In trying to attract more business, my client was interested in creating an ad that she could place at the local golf facilities.  The catch here is trying to get men to understand that they too can gain benefits from doing Pilates.  Here is what we came up with.