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Archive for April 2010
I have recently been helping a local business convert their website. What they had before was just the basics and they were looking for something that was new and fresh. They were also interested in getting more business from customers locating their business from the web. Since I had just switched my own site over to a WordPress based site, I offered to help them. It has turned out to be a great learning experience for me and another door has opened in my array of ways I can assist my customers.
Here is a picture of the site before.
While the site created the feel of warmth, it wasn’t inviting. It also required the customer to click in order to find any information out regarding the business. The studio owner was wanting that step taken out for the customer.
The studio owner also felt the menu items were too wordy and just kind of ran across the page – Agreed!
Here is a picture of the site after!
This is the site after we converted it to a WordPress format.
Much warmer and when the customer is on the homepage, it is capturing them and giving them a brief idea of what they have to offer without forcing them to click on the menu.
We still have a little tweaking to finish up on, but we are getting there and have already found quite a strong turnaround with their analytic scores.
Check out the site for yourself. I would love to have your feedback!
The IMTA (Iowa Motor Truck Association) help their first annual event the summer of 2008. They enlisted my help to create a logo for the event and then all the event materials. Since they also have a towing division, we created the same pieces and tailored it to both divisions.
Following is the booklet I made for them and the additional pieces they needed. Notice on the cover, I put a picture of the Iowa Speedway (location of the event) inside the semi truck grill. I was so happy with how that turned out! The book is eight pages long. Trying to create a piece that is exciting for the trucking industry proved to be a challenge for me! Not an area I was too familiar with to begin with. Now, I can say I get it a bit more!
Front Cover
Back Cover
Inside spread - page 1
Inside spread - page 2
Inside spread - page 3
Inside spread - page 4
Inside spread - page 5
Inside spread - page 6
Pride & Polish Application
Registration Form
Sponsorship Opportunites - front
Sponsorship Opportunites - back
Exhibitor's Contract
This save the date postcard is targeting two events for my client in one mailing! We are going to follow up with three additional postcards over the next couple months giving them more information regarding the two events. This postcard was designed to just “Save the Date!”
Front
Back
In trying to attract more business, my client was interested in creating an ad that she could place at the local golf facilities. The catch here is trying to get men to understand that they too can gain benefits from doing Pilates. Here is what we came up with.
Studio 3 in Johnston is in need of a new look! Another local business in town has started with the same name and Amanda at Studio 3 is worried that her clients might be getting confused! So, we decided to create a new logo with a much softer feel in the hopes that her customers would know if they are at the right Studio 3 or not!
It was one of the more fun logo’s I have created in awhile since it involved something I love so dearly! If you haven’t tried Pilates, wait no more! It is a great form of exercise. I have also included a few other options that I gave her to choose from.
The Winner!
Other options…
Additional Marketing Collateral
Business Card - Back
Rack Card - Front
Rack Card - Back
