I was contacted by the IAFP (International Association for Food Protection) to help them create a logo for the their 2011 Annual Meeting.  The meeting is to be help in Milwaukee, WI and they will be celebrating 100 years in the food protection industry.

We first created a logo for the 100th Anniversary.  They are going to use this logo over the next year to help bring awareness to this wonderful business achievement.  We wanted it to be universal enough yet eye catching so association members would see the value in the achievement.  The logo also needed to be able to blend with all their current marketing materials.  To the left is what we came up with.  I was really happy with their choice.  Like many other times, I gave the client three to choose from.  This client just happened to choose my favorite one!  Always nice when that happens.  Makes me realize that we might have similar taste and this process will move smoothly!

Next our challenge was to create a logo for the annual meeting.  This ended up turning out just like we needed but it didn’t come with a little sweat.  The challenge I was facing was trying to tie together, International Food Protection, 100 years, and Milwaukee Wisconsin. What do they all have in common???  I decided to just do a logo that was based on font and text and bring the look and feel to the materials instead.  So, I proposed to my client this logo but I showed it to them in a piece so they could get the feeling that I was wanting.

Here the Invitation to Exhibit for the annual meeting.  It showcases the feeling that I am looking for and the logo all together.  This was helpful to assist my client with getting the big picture.  In the background, you will see pictures of the five most popular attractions I found when I Googled this location.

It is always nice when you can create material for clients and they are hosting in place like CA and  you can use palm trees or in CO and you can focus on the mountains.  But for Milwaukee Wisconsin, how do you pick just one thing that will target your whole audience.  We went with color and lines that all tied together a common feeling.

This project is going to consist of many different pieces.  Some to be mailed and some to be set out during meetings and in the office.  This piece was created to be taken with them to the meeting that was held this year.  A perfect place to target your audience for next year!  It is rather hard to understand the layout so I will do my best to describe it.

Once it is printed and folded this is a tri-fold landscape handout with a finished size of 5×7.  The first picture is the inside and you can see dotted lines where it is to be folded.  The second picture is the front cover, back cover and the first piece they see when they open the handout.

Once I get one of the final versions in the printed form, I may take a picture so it will better help you understand the layout.  Small but packed full of information all tied together in an eye catching way!