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Category Archive: Services
The Successful Farming Magazine Division within Meredith Corporation and Pioneer were in need of some Flash Ads for their website. I hadn’t created any in the past but wasn’t afraid to teach myself this new skill! After many hours and lots of eye strain, I completed them! Very proud of how they turned out. Hopefully I will have the opportunity to create more in the future!
I have done some flash ads in the past and found them to be a great challenge! Now, I have been asked to create a few more. Only small problem is that it has been a few years. So time to pull out the books and brush up on the skills. Let’s hope I remember these like riding my bike! Wish me luck!
See below a flash ad I created a few years ago for Meredith Corp.
This logo was created for a new midwifery care business here in the Des Moines area. Their goal was to make sure women understood that they offered services for all ages. This logo was designed with that vision in mind. Showing how women of all ages (and sizes were used to represent that) are their target market.
Lately I have been working on creating some custom shirt designs for a local business that I am connected to. It has been a new and exciting twist for me to spend time doing this. In my searching for inspiration on-line I have come across many sites that offer free vector art for me to use. Of course the art I want is never free but it has given me new ideas about how I can create these pieces myself and turn them into designs for shirts. I have attached a few pictures of some of my latest designs. Let me know what you think.
People remember:
- 10% of what they hear
- 20% of what they read
- 80% of what they see
I recently read this and love what it says! It just goes to show you how effective we must be in our approach to get new customers and keep them. We need to find a way to engage the audience to first want to even look at what we have created for them and then we need to make sure they will stay interested in it.
Finding the “Wow” factor isn’t always easy but can’t we all agree that we do remember places or things that really captivate our memory. When I design pieces, I always find myself feeling satisfied with the result once my audience goes “Wow” when looking at the work for the first time. If that initial satisfaction isn’t there, I know there is still work to be done on the piece.
Given certain subjects, this can be challenging. This past summer I did a piece for the Iowa Motor Truck Association. Since I have no experience in the trucking field, I had to dig deep to help me find ways to “Wow” this audience. Luck for me, the piece I was creating was an invitation to a Truck Show at the Iowa Speedway. I created the invitation with pictures of the speedway and pictures of cars racing at the speedway. My thought was that if they picked this invitation up and saw race cars, they might want to read more and find out what this event was all about. It worked as IMTA was very happy with the look I created and they had a great turnout for their event!
Here is a picture of the cover of the invite. I took a picture of the front end of a semi and put a reflection of the racetrack in the grill.
