I am in the process right now of assisting a local business with some brand development. They are looking to grow their business and have just not invested the time or money into that for the past three years. Now, they are ready. Lucky for me, I get to help!
Their first focus or area of concern is in their name. Another business located not too far from them recently put up their new business sign and guess what? Same name, with the same font. All in upper case even! While the two businesses are not in the same line of work, it still has started to create confusion for the current customers. All the more reason to make this companies revised logo a bit more “unique” for them. The current logo is very general and uses a very common font. It isn’t surprising to me that this happened.
I have met with the owner and her associate and we have gotten the basics revealed. I am now starting with the basics of all and revising the logo. I will post the old and the new when we are up and ready.
Case in point, spend the time and effort needed to make sure your business starts in a very “unique” spot from day one regarding the image you want to portray. It will only make your job easier down the road! Less room for confusion among the clientele!