Because of my own business needs, this topic has been on my mind a lot lately. I have been researching the best way to effectively communicate what my business has to offer to the optimal client base. Does that include a tri-fold brochure? Should I make some rack cards and put them out for everyone to see and take if they choose? Should I make postcards that act as a “teaser” to entice that person to look into my company and see what I can offer. Should I create some type of printed portfolio showcasing a range of my work?
My husband works with sales for a major bank in the US and he keeps telling me that research shows many people will through a tri-fold brochure in the garbage before they even look at it. Being that I create those for clients frequently, I don’t like hearing that. That is what I was getting ready to create for myself! Only problem is that I just couldn’t bring myself to do this without adding a creative twist making the brochure a different size or adding some type of embellishment… but, that is when the price went up too… I can’t win.
So I thought some more… With social media changing so much I find myself spending so much time on perfecting my website as that is my main reference for my business when potential clients want to see my work. In my field, it is key. So with that knowledge and thought process behind me AND my website finally starting to take final shape, it is time for me to create some postcard “teasers” for my business. For me and my business, that is the best bang for my buck I believe! Stay tuned, I will post it when I am done.