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Tag Archive: brochures
My wonderful massage therapist turned friend turned client wanted to launch her business plan this past January! We spent a lot of time talking during my massages about the vision for her business. So when it was time to put her ideas and my ideas to paper, we were both quite clear about what that needed to look like! She loves sunflowers, deep orange and the colors and feel that go with it! Naturally I included that all in her website, logo and brochure. Her mission as a certified health coach is “to motivate and guide willing individuals and families in their quest to achieve better health and live a more complete wellness lifestyle.” I encourage you all to contact her if not just for her amazing massages! She is a wealth of information in health and I always learn something from her whiles talking. Not to mention the great recipes she blogs about frequently!
Her website is Achievable Health Coaching
Front of Business Card
Back of Business Card
Brochure – inside
Brochure – outside
Every week I go to a networking meeting and have been doing so for almost a year now. I speak about my business very brief each week. I had the opportunity to speak about my business one other time, for about 10-15 minutes, before today. Many of these people have even met me for coffee. Today however, I REALLY got a clear message in regards to my business.
No.one.knows.what.I.do.
There, I said it. I realized that I work my tail off and am struggling to find new business leads because I am not educating my potential clients or my potential clients referrals. That is big problem given that I run by almost 95% referrals. So this post today and the many going forward are going to be geared to help you understand what it is I do.
Although my company is called Graphic Design 26 (also realized I maybe should change that today… another blog post though…) I do so much more than just graphic design. I graduated with a Marketing degree from ISU (Go Clones!) and my main love and passion is and will always be marketing. I get marketing; it is natural for me. I am also a salespersons dream customer as I can be suckered into almost anything! That being said, I can also sell almost anything to anyone. You just have to figure out how that product can help them. Many times that will be in ways they didn’t even realize they needed.
I create logos and illustrations, brochures, mailers, newsletters, sales collateral and pretty much any other form of marketing materials for companies any size. The difference with me is that I am going to take that piece you want created and am going to make sure your idea is the best idea to get you your end result! That is Marketing 101. I want to make sure that what you are creating (and paying for) is going to work for you. Perfect example… How many people are heading to Homecoming parades in the next couple weeks and will get the “flyers” from businesses and really, truly, read them? Not too many of us unless they are colorful and real flashy! We are going to spend more time on the pieces that we are given that we have something to do them. A bracelet, a tattoo, a magnet… The flyer is going to go in the bag with the candy and will probably just get thrown away with the candy we don’t like.
Along with the physical marketing pieces that companies need to promote themselves, they also need to be marketing themselves with some form or forms of social media. I too was in the same boat as many people and had no idea what all these different mediums of social media were or how they would benefit me. The more I have dug into them and thought about ways they can help my clients, the more educated I have become. And the more I have realized I need to use them for my own business. It is hard to not promote a business to use them, after all, many of them are free marketing! You just need to determine which ones are going to be the best fit for your objective and for your clientele.
I have created websites and maintained them for smaller companies from templates. It is how my own site was created. I have designed the look of wesbsites for bigger companies too. I don’t write code but I know a great local company that does and I work with them to make the site look and function just like I envision it.
Here is a piece that I have created recently to hand out about what I do. It is very basic but it at least lists everything I do. I hope this helps the many of you who have always wondered what I do or what a graphic designer does. I am now going to call myself a Graphic Designer AND Marketing Consultant. I think it just sums up what I do best. The good part is that once I give you those ideas, I can then do them for you. We don’t need to look further!
Over the past 3-4 years I have created many pieces for Meredith Corporation. I have been supporting primarily the Successful Farming Magazine and the Integrated Product Marketing Materials areas. Below are a few pieces that I created. Some made it to production and some got lost in the game of “table that one for a bit…” Working with Meredith has made realize the requirement to constantly change your approaches based on the needs of the clients. What sounds good one day, may be a complete 180 the next! But, isn’t that normal??? They are great people to work with and I always jump at the chance to help them with a project.
Sales Flyer – front
Sales Flyer – back
Tri-fold brochure for event
Tri-fold brochure for event
Promo Flyer – cover
Promo Flyer – inside spread page 1
Promo Flyer – inside spread page 2
Promo Flyer – back
With the fall sports season starting up, local PT’s start to feel an increase in business for sports physical therapy. Capital Orthopaedic & Sports Medicine asked me to help them create some materials to entice those clients. The first piece is a postcard that they are going to mail out to their target audience. Our approach here was to target every sport and showcase that through the use of many different pictures.
The second piece is a one page flier that was going to be sent via email and also printed targeting football players. I created the piece in black and white so that we wouldn’t be favoring any one team more than the other.
IAFP (International Association for Food Protection)
I was contacted by the IAFP (International Association for Food Protection) to help them create a logo for the their 2011 Annual Meeting. The meeting is to be help in Milwaukee, WI and they will be celebrating 100 years in the food protection industry.
We first created a logo for the 100th Anniversary. They are going to use this logo over the next year to help bring awareness to this wonderful business achievement. We wanted it to be universal enough yet eye catching so association members would see the value in the achievement. The logo also needed to be able to blend with all their current marketing materials. To the left is what we came up with. I was really happy with their choice. Like many other times, I gave the client three to choose from. This client just happened to choose my favorite one! Always nice when that happens. Makes me realize that we might have similar taste and this process will move smoothly!
Next our challenge was to create a logo for the annual meeting. This ended up turning out just like we needed but it didn’t come with a little sweat. The challenge I was facing was trying to tie together, International Food Protection, 100 years, and Milwaukee Wisconsin. What do they all have in common??? I decided to just do a logo that was based on font and text and bring the look and feel to the materials instead. So, I proposed to my client this logo but I showed it to them in a piece so they could get the feeling that I was wanting.
Here the Invitation to Exhibit for the annual meeting. It showcases the feeling that I am looking for and the logo all together. This was helpful to assist my client with getting the big picture. In the background, you will see pictures of the five most popular attractions I found when I Googled this location.
It is always nice when you can create material for clients and they are hosting in place like CA and you can use palm trees or in CO and you can focus on the mountains. But for Milwaukee Wisconsin, how do you pick just one thing that will target your whole audience. We went with color and lines that all tied together a common feeling.
This project is going to consist of many different pieces. Some to be mailed and some to be set out during meetings and in the office. This piece was created to be taken with them to the meeting that was held this year. A perfect place to target your audience for next year! It is rather hard to understand the layout so I will do my best to describe it.
Once it is printed and folded this is a tri-fold landscape handout with a finished size of 5×7. The first picture is the inside and you can see dotted lines where it is to be folded. The second picture is the front cover, back cover and the first piece they see when they open the handout.
Once I get one of the final versions in the printed form, I may take a picture so it will better help you understand the layout. Small but packed full of information all tied together in an eye catching way!
IMTA (Iowa Motor Truck Association)
The IMTA (Iowa Motor Truck Association) help their first annual event the summer of 2008. They enlisted my help to create a logo for the event and then all the event materials. Since they also have a towing division, we created the same pieces and tailored it to both divisions.
Following is the booklet I made for them and the additional pieces they needed. Notice on the cover, I put a picture of the Iowa Speedway (location of the event) inside the semi truck grill. I was so happy with how that turned out! The book is eight pages long. Trying to create a piece that is exciting for the trucking industry proved to be a challenge for me! Not an area I was too familiar with to begin with. Now, I can say I get it a bit more!
Front Cover
Back Cover
Inside spread – page 1
Inside spread – page 2
Inside spread – page 3
Inside spread – page 4
Inside spread – page 5
Inside spread – page 6
Pride & Polish Application
Registration Form
Sponsorship Opportunities – front
Sponsorship Opportunities – back
Exhibitor’s Contract
I recently listened to a conference call over the internet put on by a lady who is literally obsessed with folding! I have to admit, I haven’t really given folding so much thought but listening to her really changed my mind. Her first piece of helpful advise was to mock up your piece and fold it the way it is going to be folded. Then, watch your audience member view the piece. Are they catching the key points that you are wanting them to see in the order you are intending? Sounds like a novel idea, but I don’t think we always find ourselves doing that.
After seeing her many examples of amazing work (very jealous designer here…) where the items are designed around a particular fold, I have to admit, they caught my attention. Let’s be honest, how many tri-fold brochures really capture our attention and make us want to “Read more!” Just turning your tri-fold horizontal is enough of a change to capture the audience’s attention.
My favorite fold has to be with the double gate fold. I received a small piece that came folded down to a 4×6 size. But when I opened it up, it was so captivating and I couldn’t help but read more!
Check out her site for some interesting info on folding – www.foldfactory.com. Confirmed to me that there really is someone obsessed about EVERYTHING!!! My wheels are turning with ideas on how to fold that next marketing piece!!!
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