Tag Archive: business-card
My wonderful massage therapist turned friend turned client wanted to launch her business plan this past January! We spent a lot of time talking during my massages about the vision for her business. So when it was time to put her ideas and my ideas to paper, we were both quite clear about what that needed to look like! She loves sunflowers, deep orange and the colors and feel that go with it! Naturally I included that all in her website, logo and brochure. Her mission as a certified health coach is “to motivate and guide willing individuals and families in their quest to achieve better health and live a more complete wellness lifestyle.” I encourage you all to contact her if not just for her amazing massages! She is a wealth of information in health and I always learn something from her whiles talking. Not to mention the great recipes she blogs about frequently!
Her website is Achievable Health Coaching
Studio 3 in Johnston is in need of a new look! Another local business in town has started with the same name and Amanda at Studio 3 is worried that her clients might be getting confused! So, we decided to create a new logo with a much softer feel in the hopes that her customers would know if they are at the right Studio 3 or not!
It was one of the more fun logo’s I have created in awhile since it involved something I love so dearly! If you haven’t tried Pilates, wait no more! It is a great form of exercise. I have also included a few other options that I gave her to choose from.
View the website here! studio 3
Additional Marketing Collateral
A double-duty business card can be a good thing or a not-so-good thing. Below are two very specific examples of this.
- The good double-duty business card - Using your business card for more than just telling who you are and what you do. Print a coupon or special offer on the backs of your cards. Include them with invoices to current customers. If you offer a referral incentive, print it on the card.
- The not-so-good double-duty business card – Use your business card to focus on one business, not multiple. Someone whose card indicates they ‘do it all’ might be perceived as the infamous “Jack-of-all- Trades, Master of None.” This is especially true if you use the same business card for two or more different businesses (such as your part-time real estate business and your part-time computer repair business).
If you are trying to break into a specific specialty within the same business (such as newsletter design or Web design), design a separate business card to give to your target market. Depending on your business, you might want to have a fun card and a serious card.
Business cards serve many purposes but their primary purpose is to tell what you do and give the recipient a way to contact you.
At the very least a name and contact method (address or phone number) should go on your business card. As for where to put this information, there are hundreds of possible arrangements, but there are a few commonly accepted guidelines for where to place the most essential information.
Minimum Information for a Business Card
Other information is optional but as a minimum the business card should usually contain:
- Individual’s Name and/or Business Name
- Individual’s Title or some other descriptive text to indicate what the person does if it’s not obvious from the business name
- A way (preferrably multiple ways) to contact the person — could be phone, fax, email, web page, mailing address, street address, etc.
It is not necessary to but a complete listing of services or products on the business card. Keep it to the essentials. Use brochures and personal interviews to disclose the full range of services or products offered.
- Orientation – Horizontal layouts are the most typical, most widely used format for business cards.
- Name – Whether using a horizontal or vertical arrangement, the person’s name or the business name are usually the most prominent text item on the card. It is usually placed in the center or upper half of the card and emphasized with a larger or bolder font.
- Contact – Contact information is usually placed in the lower half of the card (left, right, or centered). The preferred method of contact (such as phone number or email) is often emphasized with a larger size, bolder font, or more prominent placement.
Here is a look at a business card I did for a client in Clive (suburb of Des Moines) Iowa. The client already had his card created by another vendor but I gave it a little update and then sent it on to my printer. We were both extremely satisfied with the final product and are now printing cards for the rest of the employees.