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Tag Archive: design
Just a quick taste for some recent custom stationary I have created. Holiday cards are going to be here before you know it! Let me know if you are interested in getting some!
I am in dire need to update my website right now with my latest works! Is it a good problem when I don’t have (or make) the time to keep my site updated but can spend hours working on all my clients materials!!!??? So, before I update some projects, logos, and websites on here. I will give you a sneak peak through my blog.
IAFP – International Association for Food Protection
I have had the pleasureof assisting these awesome people with their latest project, creating a theme around their 2011 Annual Event in Milwaukee. They are also marking their 100th year of service and were in need of a logo to state this. While these two events are completely separate, we needed to make sure the “looks” worked well together.
Here is the 100th Anniversary logo we came up with.
I will post the annual event material soon! The colors aren’t coming through correctly this morning…
studio 3
We have been busy getting business cards, letterhead, flyers and everything else in order for Amanda at studio 3. Below is a taste of what their business cards are going to look like. Very happy with the way things are turning out for her! We are doing a front and back full color business card.
I could upload more, but instead I need to get working on studio 3′s newsletter! Yes, another thing to add to my list of capabilities. I am designing newsletters and sending them out every month for clients. Calling myself their “Virtual Assistant!”
I recently listened to a conference call over the internet put on by a lady who is literally obsessed with folding! I have to admit, I haven’t really given folding so much thought but listening to her really changed my mind. Her first piece of helpful advise was to mock up your piece and fold it the way it is going to be folded. Then, watch your audience member view the piece. Are they catching the key points that you are wanting them to see in the order you are intending? Sounds like a novel idea, but I don’t think we always find ourselves doing that.
After seeing her many examples of amazing work (very jealous designer here…) where the items are designed around a particular fold, I have to admit, they caught my attention. Let’s be honest, how many tri-fold brochures really capture our attention and make us want to “Read more!” Just turning your tri-fold horizontal is enough of a change to capture the audience’s attention.
My favorite fold has to be with the double gate fold. I received a small piece that came folded down to a 4×6 size. But when I opened it up, it was so captivating and I couldn’t help but read more!
Check out her site for some interesting info on folding – www.foldfactory.com. Confirmed to me that there really is someone obsessed about EVERYTHING!!! My wheels are turning with ideas on how to fold that next marketing piece!!!
I have recently been helping a local business convert their website. What they had before was just the basics and they were looking for something that was new and fresh. They were also interested in getting more business from customers locating their business from the web. Since I had just switched my own site over to a WordPress based site, I offered to help them. It has turned out to be a great learning experience for me and another door has opened in my array of ways I can assist my customers.
Here is a picture of the site before.
While the site created the feel of warmth, it wasn’t inviting. It also required the customer to click in order to find any information out regarding the business. The studio owner was wanting that step taken out for the customer.
The studio owner also felt the menu items were too wordy and just kind of ran across the page – Agreed!
Here is a picture of the site after!
This is the site after we converted it to a WordPress format.
Much warmer and when the customer is on the homepage, it is capturing them and giving them a brief idea of what they have to offer without forcing them to click on the menu.
We still have a little tweaking to finish up on, but we are getting there and have already found quite a strong turnaround with their analytic scores.
Check out the site for yourself. I would love to have your feedback!
Hang tight – I have been working hard to get my site looking and feeling the way I want! I hope you like this new theme that I have recently downloaded. It is so user friendly and I am finding with a few extra tips from my brother, I am able to actually do most of this on my own! Who would have thought I could do such a thing. Hopefully it will be finished real soon. Let me know your thoughts.