Marketing 101 – pretty simple.

Posted in: Graphic Design Blog by Jennifer Slagle on August 31, 2010

I feel like the summer just passed me by and I have no idea where it went!  With two kids home and tons of activities to get to, time just kind of passed with0ut me being present.  So, now that they are back in school, I am going to try and “get back” into my rhythm again.

First thing on my agenda is to get back into cardio shape!  While I have been doing Pilates and loving it, I need to still get in that cardio.  After much deliberation (over a few cocktails non the less…) my husband and I have decided to give our current fitness facility a rest and we are going to give the new place in town a run for it’s money!

Because I am a marketing freak and love to analyze people’s businesses just on how they react to a potential client, I decided to put this new place to the test!  I called and left a message one morning that I was interested in signing up and so was my husband and friend.  I thought if I mentioned more than just me it would be a little more bait on the hook for them.  And guess what… he never called me back.  I waited 24 hours and nothing.  Now, if I was starting a business like this, my #1 priority would be to get people in there to pay the bills!  I realize they are just opening and the place was still a vacant unfinished space at this point, but without customers, it is kind of hard to pay the bills.

So, in my own fashion, I stop by.  No one there but construction workers.  Then I try and see if I can find any info on the place to take a look at.  Nothing.  Ouch!  At this point, I am growing  a little weary of the whole place and frankly their management style!

But because I am so intrigued and want to know more, I stopped by later that afternoon and lucky for THEM the owner is there.  After my brief, kind of nice, kind of meaningful “Why didn’t you call me back?” conversation, the manager has managed to suck me into this place and showered me with apologies.  I am looking at this situation as maybe a place I can be of assistance.

Yesterday we had to meet and do all of our initial assessments.  Today is day 1 – plyometrics.  I am so scared.  Never done those before and they just sound painful.  But, I will be there with my bucket of water… and a business card.  These people need some marketing help, quick!!!

The fruits FOR my labor… :)

Posted in: Graphic Design Blog by Jennifer Slagle on June 7, 2010

Today is the last day of school for my two darlings and I thought I would embrace you all with a great shot of them that I took this morning.  I am struggling with the idea that they are getting older.  Some days I want them to just remain young both at heart and physically.  Tyler told me this morning that he is going to the “big kid” side at school next year.  Where all the older kids go.  He is so excited…  Me?  Not so much.

We have amazing teachers at our school.  Each year we have been extremely blessed with wonderful teachers.  This year though, one in particular, really grabbed a hold of my little girl and gave her her first pair of “big girl” wings…  I get tears just thinking about it.  But really, her teacher has a gift that we were so lucky to get!  She will be the one we never will forget!

So with that said, if you think I am missing every once in awhile this summer, you are probably correct.  I might be playing hookie at the pool or feeding the goats at the zoo or riding the Tornado at Adventureland.  I will still be trying to keep my business going as smooth as always, but I do have my priorities straight!  Family is definitely #1 for this workin mama!