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Tag Archive: folding
My wonderful massage therapist turned friend turned client wanted to launch her business plan this past January! We spent a lot of time talking during my massages about the vision for her business. So when it was time to put her ideas and my ideas to paper, we were both quite clear about what that needed to look like! She loves sunflowers, deep orange and the colors and feel that go with it! Naturally I included that all in her website, logo and brochure. Her mission as a certified health coach is “to motivate and guide willing individuals and families in their quest to achieve better health and live a more complete wellness lifestyle.” I encourage you all to contact her if not just for her amazing massages! She is a wealth of information in health and I always learn something from her whiles talking. Not to mention the great recipes she blogs about frequently!
Her website is Achievable Health Coaching
Front of Business Card
Back of Business Card
Brochure – inside
Brochure – outside
I recently listened to a conference call over the internet put on by a lady who is literally obsessed with folding! I have to admit, I haven’t really given folding so much thought but listening to her really changed my mind. Her first piece of helpful advise was to mock up your piece and fold it the way it is going to be folded. Then, watch your audience member view the piece. Are they catching the key points that you are wanting them to see in the order you are intending? Sounds like a novel idea, but I don’t think we always find ourselves doing that.
After seeing her many examples of amazing work (very jealous designer here…) where the items are designed around a particular fold, I have to admit, they caught my attention. Let’s be honest, how many tri-fold brochures really capture our attention and make us want to “Read more!” Just turning your tri-fold horizontal is enough of a change to capture the audience’s attention.
My favorite fold has to be with the double gate fold. I received a small piece that came folded down to a 4×6 size. But when I opened it up, it was so captivating and I couldn’t help but read more!
Check out her site for some interesting info on folding – www.foldfactory.com. Confirmed to me that there really is someone obsessed about EVERYTHING!!! My wheels are turning with ideas on how to fold that next marketing piece!!!