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Tag Archive: mailers-2
Nationwide Agribusiness® kept me very busy this first quarter! Their biggest obstacle is making sure the pieces are created properly for the area they are going to be viewed in. The two ads below are going to be run only in the upper New England states. Finding the proper pictures to depict the feeling those customers have when looking through the magazine is critical. This audience knows their industry quite well and giving them the wrong feeling while trying to promote yourself does you no good.
Full Page Magazine Ad #1
Full Page Magazine Ad #2
This half page ad is going in a promotional piece that targets the apple growers. Loved this great picture I found online to use in this ad. Makes you want to eat an apple!
Ad promoting coverage for apple growers
Nationwide Agribusiness supports many companies from a third party perspective. This ad was created for one of their dealers, KFSA. They wanted to promote themselves in a grain elevator book that is going to be published. Finding this picture of an old grain elevator on an open range was exactly the feeling they were looking for.
Full Page Ad for Grain Elevator Book
Here is another ad for a grain elevator book but this time we are promoting Nationwide Agribusiness. Loved this picture!
Full Page Ad for Grain Elevator Book
Over the past 3-4 years I have created many pieces for Meredith Corporation. I have been supporting primarily the Successful Farming Magazine and the Integrated Product Marketing Materials areas. Below are a few pieces that I created. Some made it to production and some got lost in the game of “table that one for a bit…” Working with Meredith has made realize the requirement to constantly change your approaches based on the needs of the clients. What sounds good one day, may be a complete 180 the next! But, isn’t that normal??? They are great people to work with and I always jump at the chance to help them with a project.
Sales Flyer - front
Sales Flyer - back
Tri-fold brochure for event
Tri-fold brochure for event
Promo Flyer - cover
Promo Flyer - inside spread page 1
Promo Flyer - inside spread page 2
Promo Flyer - back
With the fall sports season starting up, local PT’s start to feel an increase in business for sports physical therapy. Capital Orthopaedic & Sports Medicine asked me to help them create some materials to entice those clients. The first piece is a postcard that they are going to mail out to their target audience. Our approach here was to target every sport and showcase that through the use of many different pictures.
The second piece is a one page flier that was going to be sent via email and also printed targeting football players. I created the piece in black and white so that we wouldn’t be favoring any one team more than the other.
IAFP (International Association for Food Protection)
I was contacted by the IAFP (International Association for Food Protection) to help them create a logo for the their 2011 Annual Meeting. The meeting is to be help in Milwaukee, WI and they will be celebrating 100 years in the food protection industry.
We first created a logo for the 100th Anniversary. They are going to use this logo over the next year to help bring awareness to this wonderful business achievement. We wanted it to be universal enough yet eye catching so association members would see the value in the achievement. The logo also needed to be able to blend with all their current marketing materials. To the left is what we came up with. I was really happy with their choice. Like many other times, I gave the client three to choose from. This client just happened to choose my favorite one! Always nice when that happens. Makes me realize that we might have similar taste and this process will move smoothly!
Next our challenge was to create a logo for the annual meeting. This ended up turning out just like we needed but it didn’t come with a little sweat. The challenge I was facing was trying to tie together, International Food Protection, 100 years, and Milwaukee Wisconsin. What do they all have in common??? I decided to just do a logo that was based on font and text and bring the look and feel to the materials instead. So, I proposed to my client this logo but I showed it to them in a piece so they could get the feeling that I was wanting.
Here the Invitation to Exhibit for the annual meeting. It showcases the feeling that I am looking for and the logo all together. This was helpful to assist my client with getting the big picture. In the background, you will see pictures of the five most popular attractions I found when I Googled this location.
It is always nice when you can create material for clients and they are hosting in place like CA and you can use palm trees or in CO and you can focus on the mountains. But for Milwaukee Wisconsin, how do you pick just one thing that will target your whole audience. We went with color and lines that all tied together a common feeling.
This project is going to consist of many different pieces. Some to be mailed and some to be set out during meetings and in the office. This piece was created to be taken with them to the meeting that was held this year. A perfect place to target your audience for next year! It is rather hard to understand the layout so I will do my best to describe it.
Once it is printed and folded this is a tri-fold landscape handout with a finished size of 5×7. The first picture is the inside and you can see dotted lines where it is to be folded. The second picture is the front cover, back cover and the first piece they see when they open the handout.
Once I get one of the final versions in the printed form, I may take a picture so it will better help you understand the layout. Small but packed full of information all tied together in an eye catching way!
IMTA (Iowa Motor Truck Association)
The IMTA (Iowa Motor Truck Association) help their first annual event the summer of 2008. They enlisted my help to create a logo for the event and then all the event materials. Since they also have a towing division, we created the same pieces and tailored it to both divisions.
Following is the booklet I made for them and the additional pieces they needed. Notice on the cover, I put a picture of the Iowa Speedway (location of the event) inside the semi truck grill. I was so happy with how that turned out! The book is eight pages long. Trying to create a piece that is exciting for the trucking industry proved to be a challenge for me! Not an area I was too familiar with to begin with. Now, I can say I get it a bit more!
Front Cover
Back Cover
Inside spread – page 1
Inside spread – page 2
Inside spread – page 3
Inside spread – page 4
Inside spread – page 5
Inside spread – page 6
Pride & Polish Application
Registration Form
Sponsorship Opportunities – front
Sponsorship Opportunities – back
Exhibitor’s Contract
This save the date postcard is targeting two events for my client in one mailing! We are going to follow up with three additional postcards over the next couple months giving them more information regarding the two events. This postcard was designed to just “Save the Date!”
Front
Back
Studio 3 in Johnston is in need of a new look! Another local business in town has started with the same name and Amanda at Studio 3 is worried that her clients might be getting confused! So, we decided to create a new logo with a much softer feel in the hopes that her customers would know if they are at the right Studio 3 or not!
It was one of the more fun logo’s I have created in awhile since it involved something I love so dearly! If you haven’t tried Pilates, wait no more! It is a great form of exercise. I have also included a few other options that I gave her to choose from.
The Winner!
Other options…
Additional Marketing Collateral
Business Card - Back
Rack Card - Front
Rack Card - Back
