RSS Feed

Search...

Tag Archive:   marketing-materials


Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This poster looks like it would have been one of those “simple” projects…  It turned out to be quite time consuming!  One of the things I learned quickly with Nationwide Ag is that their audience knows their industry well, very well.

When I first created the poster, I chose a picture of cows that I thought were good.  They were dairy cows and that is a big market for New York.  The sky had a perfect shade of blue and the grass was beautiful!  The pictured was super colorful!  But apparently, it was not the correct type of dairy cow that is bread in New York.  This poster was being created to hang in the New York Farm Bureau agents office to help promote Nationwide Ag as a new sponsor.  So, I had better get the correct cow or the point might just not be as effective.  :)

Then I found a picture of a few dairy cows that were the type they were looking for.  Nationwide was happy with the picture we came up with and sent it on for approval from Farm Bureau.  It came back with a big stamp of rejection again as this time one of the cows was a “sick” cow.  After quite a few laughs and insight as to what makes a sick cow “look” sick in a picture, we fell upon the picture in this poster.

I came up with this caption and couldn’t have been happier with how it turned out.  I like the play on words we used.   “Have you HERD?” is very catchy and it makes you want to read the copy.  Exactly what we wanted to accomplish with the poster.  Job done!

New York Farm Bureau was so happy with this poster, we made it into postcards and other marketing pieces.

Postcard

Ad Slick to be customized by agent

 

Nationwide Agribusiness® kept me very busy this first quarter!  Their biggest obstacle is making sure the pieces are created properly for the area they are going to be viewed in.   The two ads below are going to be run only in the upper New England states.  Finding the proper pictures to depict the feeling those customers have when looking through the magazine is critical.  This audience knows their industry quite well and giving them the wrong feeling while trying to promote yourself does you no good.

Full Page Magazine Ad #1

Full Page Magazine Ad #2

 

 

 

 

 

 

 

 

 

 

This half page ad is going in a promotional piece that targets the apple growers.  Loved this great picture I found online to use in this ad.  Makes you want to eat an apple!

Ad promoting coverage for apple growers

 

 

 

 

 

 

 

 

Nationwide Agribusiness supports many companies from a third party perspective.  This ad was created for one of their dealers, KFSA. They wanted to promote themselves in a grain elevator book that is going to be published.  Finding this picture of an old grain elevator on an open range was exactly the feeling they were looking for.

Full Page Ad for Grain Elevator Book

 

 

 

 

 

 

 

 

 

Here is another ad for a grain elevator book but this time we are promoting Nationwide Agribusiness.  Loved this picture!

Full Page Ad for Grain Elevator Book

 

I feel like the summer just passed me by and I have no idea where it went!  With two kids home and tons of activities to get to, time just kind of passed with0ut me being present.  So, now that they are back in school, I am going to try and “get back” into my rhythm again.

First thing on my agenda is to get back into cardio shape!  While I have been doing Pilates and loving it, I need to still get in that cardio.  After much deliberation (over a few cocktails non the less…) my husband and I have decided to give our current fitness facility a rest and we are going to give the new place in town a run for it’s money!

Because I am a marketing freak and love to analyze people’s businesses just on how they react to a potential client, I decided to put this new place to the test!  I called and left a message one morning that I was interested in signing up and so was my husband and friend.  I thought if I mentioned more than just me it would be a little more bait on the hook for them.  And guess what… he never called me back.  I waited 24 hours and nothing.  Now, if I was starting a business like this, my #1 priority would be to get people in there to pay the bills!  I realize they are just opening and the place was still a vacant unfinished space at this point, but without customers, it is kind of hard to pay the bills.

So, in my own fashion, I stop by.  No one there but construction workers.  Then I try and see if I can find any info on the place to take a look at.  Nothing.  Ouch!  At this point, I am growing  a little weary of the whole place and frankly their management style!

But because I am so intrigued and want to know more, I stopped by later that afternoon and lucky for THEM the owner is there.  After my brief, kind of nice, kind of meaningful “Why didn’t you call me back?” conversation, the manager has managed to suck me into this place and showered me with apologies.  I am looking at this situation as maybe a place I can be of assistance.

Yesterday we had to meet and do all of our initial assessments.  Today is day 1 – plyometrics.  I am so scared.  Never done those before and they just sound painful.  But, I will be there with my bucket of water… and a business card.  These people need some marketing help, quick!!!

I am in dire need to update my website right now with my latest works!  Is it a good problem when I don’t have (or make) the time to keep my site updated but can spend hours working on all my clients materials!!!???  So, before I update some projects, logos, and websites on here.  I will give you a sneak peak through my blog.

IAFP – International Association for Food Protection

I have had the pleasureof assisting these awesome people with their latest project, creating a theme around their 2011 Annual Event in Milwaukee.  They are also marking their 100th year of service and were in need of a logo to state this.  While these two events are completely separate, we needed to make sure the “looks” worked well together.

Here is the 100th Anniversary logo we came up with.

I will post the annual event material soon!  The colors aren’t coming through correctly this morning…

studio 3

We have been busy getting business cards, letterhead, flyers and everything else in order for Amanda at studio 3.  Below is a taste of what their business cards are going to look like.  Very happy with the way things are turning out for her!  We are doing a front and back full color business card.

I could upload more, but instead I need to get working on studio 3′s newsletter!  Yes, another thing to add to my list of capabilities.  I am designing newsletters and sending them out every month for clients.  Calling myself their “Virtual Assistant!”

It is small business week and the blogs that I am reading this week are packed full of great useful tips for me and many of my clients.  The one that is on my mind right now is regarding how to choose you business name.

When I look back at choosing my companies name, I can honestly say, I started with just my name being business name.  Then, I moved on to my initials.  Pretty common moves so far…  Then, I added 26 (my anniversary date) to my initials.  It was starting to feel better but we were still not there.  Then, my husband called one day and said, “I got it, Design 26!”  I loved it right away.  It sounded catchy yet creative yet it was going to require someone to think “I wonder what the 26 stands for???”  For me, I felt that would bring my customer closer to building a relationship with me.  They would reach out and ask what the significance was of the 26.

My company name stayed that way until I re-organized my website.  In that process, I was consulted to add the word “Graphic” to my name.  Design is a very broad word and adding the word graphic to it would give my customers that much more knowledge in what I offer.  It also would help Google find me when that customer searches for a graphic designer as opposed to just a designer.

So, my name has been changed now for a little over six months.  My business cards haven’t changed yet.  They will once this stack runs dry.  I would love to hear your thoughts regarding my process.  Recently I had someone ask me what a graphic designer even did.  That made me think again about whether or not I had chosen the correct name…