Tag Archive: promotions-2
This poster looks like it would have been one of those “simple” projects… It turned out to be quite time consuming! One of the things I learned quickly with Nationwide Ag is that their audience knows their industry well, very well.
When I first created the poster, I chose a picture of cows that I thought were good. They were dairy cows and that is a big market for New York. The sky had a perfect shade of blue and the grass was beautiful! The pictured was super colorful! But apparently, it was not the correct type of dairy cow that is bread in New York. This poster was being created to hang in the New York Farm Bureau agents office to help promote Nationwide Ag as a new sponsor. So, I had better get the correct cow or the point might just not be as effective.
Then I found a picture of a few dairy cows that were the type they were looking for. Nationwide was happy with the picture we came up with and sent it on for approval from Farm Bureau. It came back with a big stamp of rejection again as this time one of the cows was a “sick” cow. After quite a few laughs and insight as to what makes a sick cow “look” sick in a picture, we fell upon the picture in this poster.
I came up with this caption and couldn’t have been happier with how it turned out. I like the play on words we used. “Have you HERD?” is very catchy and it makes you want to read the copy. Exactly what we wanted to accomplish with the poster. Job done!
New York Farm Bureau was so happy with this poster, we made it into postcards and other marketing pieces.
Nationwide Agribusiness® kept me very busy this first quarter! Their biggest obstacle is making sure the pieces are created properly for the area they are going to be viewed in. The two ads below are going to be run only in the upper New England states. Finding the proper pictures to depict the feeling those customers have when looking through the magazine is critical. This audience knows their industry quite well and giving them the wrong feeling while trying to promote yourself does you no good.
This half page ad is going in a promotional piece that targets the apple growers. Loved this great picture I found online to use in this ad. Makes you want to eat an apple!
Nationwide Agribusiness supports many companies from a third party perspective. This ad was created for one of their dealers, KFSA. They wanted to promote themselves in a grain elevator book that is going to be published. Finding this picture of an old grain elevator on an open range was exactly the feeling they were looking for.
Here is another ad for a grain elevator book but this time we are promoting Nationwide Agribusiness. Loved this picture!
IAFP (International Association for Food Protection) was looking for a piece to give to their clients to help commemorate their 100th Anniversary. They decided on a calendar depicting pictures of food protection in the past. Here is a glimpse of the cover and one of the inside pages.
In addition to the calendar we needed to create an Ad to be used in their monthly publications. Following is that ad. I was so excited with how this turned out. I think it really reflects on the changes that they have made in the last 100 years!
IAFP (International Association for Food Protection)
I was contacted by the IAFP (International Association for Food Protection) to help them create a logo for the their 2011 Annual Meeting. The meeting is to be help in Milwaukee, WI and they will be celebrating 100 years in the food protection industry.
We first created a logo for the 100th Anniversary. They are going to use this logo over the next year to help bring awareness to this wonderful business achievement. We wanted it to be universal enough yet eye catching so association members would see the value in the achievement. The logo also needed to be able to blend with all their current marketing materials. To the left is what we came up with. I was really happy with their choice. Like many other times, I gave the client three to choose from. This client just happened to choose my favorite one! Always nice when that happens. Makes me realize that we might have similar taste and this process will move smoothly!
Next our challenge was to create a logo for the annual meeting. This ended up turning out just like we needed but it didn’t come with a little sweat. The challenge I was facing was trying to tie together, International Food Protection, 100 years, and Milwaukee Wisconsin. What do they all have in common??? I decided to just do a logo that was based on font and text and bring the look and feel to the materials instead. So, I proposed to my client this logo but I showed it to them in a piece so they could get the feeling that I was wanting.
Here the Invitation to Exhibit for the annual meeting. It showcases the feeling that I am looking for and the logo all together. This was helpful to assist my client with getting the big picture. In the background, you will see pictures of the five most popular attractions I found when I Googled this location.
It is always nice when you can create material for clients and they are hosting in place like CA and you can use palm trees or in CO and you can focus on the mountains. But for Milwaukee Wisconsin, how do you pick just one thing that will target your whole audience. We went with color and lines that all tied together a common feeling.
This project is going to consist of many different pieces. Some to be mailed and some to be set out during meetings and in the office. This piece was created to be taken with them to the meeting that was held this year. A perfect place to target your audience for next year! It is rather hard to understand the layout so I will do my best to describe it.
Once it is printed and folded this is a tri-fold landscape handout with a finished size of 5×7. The first picture is the inside and you can see dotted lines where it is to be folded. The second picture is the front cover, back cover and the first piece they see when they open the handout.
Once I get one of the final versions in the printed form, I may take a picture so it will better help you understand the layout. Small but packed full of information all tied together in an eye catching way!
IMTA (Iowa Motor Truck Association)
The IMTA (Iowa Motor Truck Association) help their first annual event the summer of 2008. They enlisted my help to create a logo for the event and then all the event materials. Since they also have a towing division, we created the same pieces and tailored it to both divisions.
Following is the booklet I made for them and the additional pieces they needed. Notice on the cover, I put a picture of the Iowa Speedway (location of the event) inside the semi truck grill. I was so happy with how that turned out! The book is eight pages long. Trying to create a piece that is exciting for the trucking industry proved to be a challenge for me! Not an area I was too familiar with to begin with. Now, I can say I get it a bit more!
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