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Tag Archive:   social-media

26 APR 2010

Converting to WordPress

Graphic Design Blog No Comments

I have recently been helping a local business convert their website.  What they had before was just the basics and they were looking for something that was new and fresh.  They were also interested in getting more business from customers locating their business from the web.  Since I had just switched my own site over to a WordPress based site, I offered to help them.  It has turned out to be a great learning experience for me and another door has opened in my array of ways I can assist my customers.

Here is a picture of the site before.

While the site created the feel of warmth, it wasn’t inviting.  It also required the customer to click in order to find any information out regarding the business.  The studio owner was wanting that step taken out for the customer.

The studio owner also felt the menu items were too wordy and just kind of ran across the page – Agreed!

Here is a picture of the site after!

This is the site after we converted it to a WordPress format.

Much warmer and when the customer is on the homepage, it is capturing them and giving them a brief idea of what they have to offer without forcing them to click on the menu.

We still have a little tweaking to finish up on, but we are getting there and have already found quite a strong turnaround with their analytic scores.

Check out the site for yourself.  I would love to have your feedback!

www.studio3pilates.com

11 FEB 2010

Creating marketing materials – what to do…

Graphic Design Blog No Comments

Because of my own business needs, this topic has been on my mind a lot lately.  I have been researching the best way to effectively communicate what my business has to offer to the optimal client base.  Does that include a tri-fold brochure?  Should I make some rack cards and put them out for everyone to see and take if they choose?  Should I make postcards that act as a “teaser” to entice that person to look into my company and see what I can offer.  Should I create some type of printed portfolio showcasing a range of my work?

My husband works with sales for a major bank in the US and he keeps telling me that research shows many people will through a tri-fold brochure in the garbage before they even look at it.  Being that I create those for clients frequently, I don’t like hearing that.  That is what I was getting ready to create for myself!  Only problem is that  I just couldn’t bring myself to do this without adding a creative twist making the brochure a different size or adding some type of embellishment… but, that is when the price went up too…  I can’t win.

So I thought some more…  With social media changing so much I find myself spending so much time on perfecting my website as that is my  main reference for my business when potential clients want to see my work.  In my field, it is key.  So with that knowledge and thought process behind me AND my website finally starting to take final shape, it is time for me to create some postcard “teasers” for my business.  For me and my business, that is the best bang for my buck I believe!  Stay tuned, I will post it when I am done.